Changing Lenses
Leadership Coaching that’s less Executive and more Equitable for Racialized Women

Rosie Yeung, the visionary founder of Changing Lenses, is blazing a trail through systemic inequity with a fresh take on diversity, equity, and inclusion (DEI). Yeung’s “Un-Executive Coaching™” supports racialized women who have been marginalized and held back by conventional corporate norms. Her trauma-informed approach transcends career success to nurture healing, hope, and self-belief.

DEI-conscious companies aiming to promote more Black, Indigenous, and racialized women to senior leadership are not adequately investing in qualified coaches for this talent pool. Traditionally, employees are subjectively hand-picked for company-sponsored coaching, with more white men than racialized women being selected. The few racialized employees who do receive paid coaching are usually assigned a coach without regard to cultural fit.

This approach ignores the unique challenges racialized women face, making the investment ineffective and unproductive for both employees and employers. To genuinely cultivate and retain all key talent, employers must pivot from conventional practices and embrace diversity in coaching approaches.

This is where Yeung truly stands out. By focusing on racialized women (rather than white leaders), she offers voice and choice to those who feel unheard and disempowered. Yeung specializes in uplifting Asian diaspora women from a culturally relevant, gender-and-racial-equity lens, recognizing that what works for white folks doesn’t necessarily work for them. She is more than just a coach; she is an advocate, mentor, and guide, embodying her expertise and lived experience.

“Many Asian women hear conflicting messages on what to do and how to be. They’re told to assert themselves, yet they’re also told they’re not good enough. I help them navigate cultural norms, family pressures, and workplace inequities so they can see their true worth and be their true selves,” she says.

Yeung guides her clients to be impactful leaders without sacrificing their authenticity. Her innovative Un-Executive Coaching™ is a judgment-free framework for self-discovery and growth. It starts with “changing lenses” to see the effects of systemic inequity, family norms, and cultural conflicts. Next, Yeung blends traditional coaching and trauma recovery to uncover clients’ specific challenges and ingrained beliefs. In this compassionate and empathetic space, clients can shed toxicity and “see their worth”. This self-empowering work allows them to embrace their potential, celebrate their strengths, and be their true selves.

“I’m here to help Asian women receive the respect, rewards, and self-care they deserve. This is the kind of success that actually satisfies,” states Yeung. She points to her own lack of satisfaction from her many academic and professional certifications, knowing that credentialism is part of the “model minority” bias. Instead, her deepest fulfillment comes from her clients’ courageous actions and remarkable transformations, which often exceed their own expectations.

One client, a South Asian woman, approached Yeung for career coaching. She wondered if she could find a well-paid job that matched her creative aspirations (contrary to her parents’ predictions). Through Yeung’s coaching, the client overcame her self-doubts, developed her negotiation skills, and even shared her personal story in job interviews. Her authenticity proved to be the deciding factor in securing a creative role with a company that truly appreciated her. This exemplifies how Un-Executive Coaching™ enables people to follow their passions, manage cultural pressures, and reach their full potential.

Yeung’s impact extends well beyond DEI by liberating Asian women from traditional leadership models and unhealthy work patterns. Her unwavering conviction in challenging corporate norms is reshaping the workplace, fostering inclusivity and catalyzing meaningful change in a world grappling with deeply entrenched systemic inequities. Through her tireless efforts, she inspires others to embrace their true selves and create a brighter, more equitable future for all.